6 Tips to Grow Your Business to The Next Level

Shazia Jabeen
3 min readFeb 23, 2022
Photo by Mikael Blomkvist from Pexels

Do you want to flourish your business online and grow traffic? Are you interested in cost-effective tips and tricks to monetize your business plans? You know time is money for entrepreneurs while launching new projects. You will benefit if you initiate your business from scratch or are willing to drive the traffic to the existing one.

If you are keen to succeed, the foremost tip is to remain on top of Google rankings(SERPs). Now, the question arises, How to make it possible? The answer is: to market your line of work. Of Course, you can get a handsome return on investment if you adopt digital marketing strategies smartly. You need to understand the importance of marketing and retaining your visitors. According to the Technology Acceptance Model, you can engage visitors only if they are happy with the time invested. Now let’s discuss the strategies to boost up the business to the next level.

1. Go for Right Platform

The platform matters a lot in your online existence. Suitable soapbox selection is the first step towards success. Take into account these considerations:

  • Storage capacity and bandwidth
  • Quality of templates
  • SEO tools and support
  • Choice of marketing tools
  • If you are selling online, check for E-commerce options.
  • Easy to maintain

The most common website builders are WordPress and Wix. Bluehost is the most commonly used and reliable web host.

2. Initiate a Professional Blog/Site

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Create a website or blog keeping in mind who your target audience is? How do visitors judge your website? Website design is all-important in driving traffic to your website. Create a professional and trustworthy website, share your updates and be alive on the platform.

3. Produce Engaging Content

To market your business online, post authentic and digestible content that hooks your reader till the end. Bare posting is not sufficient. It needs to be consistent and at regular intervals.

4. Use of Content Marketing

Content marketing strategy is the most powerful tool to rank on Google. A survey conducted in 2019 shows that 77% of respondents had experienced content marketing in their organizations. Content Marketing is a robust way to generate traffic to your website.

5. Spread your Message on Social Media

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Link with millions of people on Social media groups, introduce yourself, engage and turn the visitors into customers.

LinkedIn

LinkedIn is a rich source to connect with others, join conversations and stay tuned on the platform.

Facebook

How would your Sales Funnel attract consumers? Invest proper time in analyzing your audience, demographics, interests, geographic locations, etc. Consider, carefully, which ad copy and landing page best suited to engage customers to your sales funnel. If you adopt the proper recipe, advertising on Facebook becomes profitable for your business.

Instagram

Enjoy the power of social media with the ever penetrating capacity of Instagram. If you don’t have thousands or millions of followers, you need some paid source to grow your audience. Instagram influencers and potential are a helpful source for this.

Video Tutorials on YouTube

Another significant source of marketing is YouTube. Add some value to your videos and gain a substantial no. of customers.

Email Marketing

Are you willing to have the email addresses of consumers? If yes, launch effective marketing campaigns and generate a list of emails. Now, send them your updates and be in touch with your potential customers. Email marketing strategy offers you a tremendous return. According to a survey conducted in 2020, every single U.S $ returned 36$.

Wrapping-up

While wrapping up all of the above, these are some common strategies to adopt for marketing your business, But nothing is an instant recipe for success. Be patient and adopt a wait-and-see policy.

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